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Welcome back to this series of posts about becoming a successful writer. As always, the most important concept to consider is the consistent and continuous release of quality content, and we’ll talk about how to improve the quality of content as we progress, or if you prefer, you can just hire an editor.

At this point, I’ve presented how to come up with an idea in order to begin writing. I’ve explained why short stories are important, and how they can help you build a fan base and credibility. I’ve also talked about fanfiction, a proven method by which a new writer can become well known. Now, instead of jumping right into writing your novel, I want to take some time and explain what sells a book, or any product, really.

You see, whether or not you choose to go the self published route or the mainstream route the principles of selling are the same; so, what sells a book?

There are four components upon which everything else is built; the title of your book, the cover art, the blurb, and networking. All of these together form your brand. You are not just trying to sell your book, you are trying to connect with readers; you are trying to sell yourself, your brand.

Kanye West once said something along the lines of: people love me or people hate me, but everybody knows me. That’s a great point to make. Kanye West the person is also Kanye West the brand, and in his case, it works. Will his brand work for you? Maybe, maybe not, but a successful writer must have their brand before the eyes of the public.

George Martin is certainly a popular and hot-selling author, but what is his brand? He doesn’t really have one, does he? No, not anymore, anyway, because he is already published by a major company, so the brand being sold is the brand of Bantam, (notice the little rooster? We’ll get back to that) which is an imprint of Random House, but did you know that he began writing A Song of Ice and Fire in 1991? Did you know the first book wasn’t published until 1996? He was perfecting his craft, creating a solid fan base, and ultimately solidifying his brand, which was picked up by Bantam.

Are you following me?

Now, for just a moment, think of yourself as a reader who is looking for a new book. You already know what you like and don’t like. You already know which authors you prefer, and which ones you dislike, and maybe you’ve only ever read books released by the mainstream publishers, but how did you know a new book was released? Are you subscribed to an e-mail list? Probably not. You probably already belong to a reading group, or you are following your favorite author or publisher on social media. Maybe, you just troll Barnes and Noble online, see what’s advertised, and follow the link.

Here’s the deal; mainstream publishers, be it Random House, Simon and Schuster, Roc Books, or whomever, regardless of the specific author or title, each publisher has a specific way of doing things, and all books released by Penguin, follow the Penguin formatting rules and guidelines; those Penguin specific editors all follow certain guidelines, too, so all the books, even if the writer, title, and voice are vastly dissimilar, still share some similarities, which probably bypass you—the style of the cover art, the lettering of titles, the blurbs, the little logo on the side of the book (remember the Bantam Rooster).

If you do get picked up by a literary agent, and you are published by a mainstream publisher, they will handle all of these factors on their own, but if you decide to go the indie route, or even before you get picked up, while you’re writing your short stories, it’s imperative to brand yourself, to present some form of consistency. For example, I only use the one cover artist, so even though the covers are as different as they can be, there is a hidden consistency.

Now, before you write your novel is the time to find your voice, your brand, and present it, consistently, to your fan base. Since you have not yet written and published your novel, this is a great time to experiment.

Let’s go back to being a reader looking for a book. First and foremost, you probably have an idea of what it is you want; someone either made a recommendation, or you know your favorite publisher or author has released something, or maybe you’re just trolling for something totally fresh. The first thing that will catch your eye is the title.

Honestly, the title won’t sell you the book, but it will make you interested enough to look closely at the cover. If the book in question is one written by your favorite author or publisher, the cover won’t really make or break your decision, but if the author is unknown to you, you will scrutinize the cover, and then, if it looks interesting, you’ll read the blurb.

The blurb is what sells a book. The blurb is the reason you buy the book we’re discussing. The blurb is the little description about the book, and it should match up with the title and the cover.

If you stumble across a book entitled: Mars Raiders, and the cover shows a cow munching on green grass, you’re probably going to pass on the blurb, right? If you don’t pass, and you do read the blurb, and the blurb says something along the lines of: Farmer John Batey falls in love with a famed actress. The ravishing beauty, Helen LaMonte, just came to L.A. to make a name for herself, but ran afoul a sexually perverse agent, and she has to do nasty things to land a part in the next, big movie, Mars Raiders; you’re probably going to pass on the book, especially if you were trying to find a new sci fi to read.

Do you see where I’m going? Everything has to match up. Yes, my example is supposed to be ridiculous, but I’m trying to show you what a brand is, how it’s constructed, and why it’s important.

Now, If you see the same title: Mars Raiders, and the cover has a one-eyed, gruff-looking bandit holding a laser rifle, and he’s crouched behind a red boulder while peeking at some smoldering, alien-looking colony in the background, the title and the cover match up, right? Then, if you read the blurb, and it’s something along the lines of: Former Major Cash McManus of Earth Army has been AWOL for nearly ten years. Now, at the edge of Mars colony, he alone fends off an onslaught of slimy, worm-like aliens, but can a single man, even one so brave as McManus, save the human colony from themselves?

It’s much more interesting, right? At this point, you might check the reviews, but we’ll talk about reviews later. The truth is that reviews or no, if you’re looking for this kind of sci fi, you’re very likely to buy the book. I also have to mention that blurbs are generally longer than what I presented, at least for full length novels, and we’ll dive into blurbs a little bit more, but first I want to talk more about the title and cover art.

A catchy title is certainly helpful, and a great cover goes a long way, and these are important concepts to remember before you write your debut novel. You need to think about the titles of your short stories. You need to find a cover artist you like. You also need to make sure that the lettering of your name and title are the right colors, the right font, and there’s really no way to be sure, unfortunately, but you can go look at popular books.

Go look at Harry Potter, also look at previous editions of Harry Potter; publishers often change covers and fonts when they release new editions. Why? Because times change. People change. Tastes change, and they have to keep up. Also, as they sell more and more books by the author, or by different authors of the same genre, or new authors, they see trends in what sells. At this point, look also at the blurbs employed by the hottest selling titles.

Start comparing and contrasting, titles, covers, and blurbs. These three components are the onset of your brand, and without them, no amount of networking and tweeting please look at my book will sell a book, or even result in a free download.

The title, cover, and blurb must work in unison to provide a complete idea, the idea of your story, to your intended audience, and you’ll have to learn about your audience, and what they enjoy, but by writing short stories with proper titles, cool covers, and smashing blurbs, you will learn all of this before releasing your debut novel. It’s a growing process, and a process you must undertake now, before writing your debut novel, or you will have a devil of a time growing your fan base with a book in which no one is interested.

All of my books have a consistency, perhaps a hidden consistency, when it comes to titles, covers, and blurbs, and it’s extremely difficult to outline what that consistency is, but let’s look at these titles; Losing Human, Raising Dead, and Expedition. All three are short stories. Now, let’s look at the covers.

There are some similarities, the fonts aren’t entirely different. All of the titles are both simple and mysterious, and all the covers, while exciting, aren’t overly fancy or flashy. Now, let’s look at the blurbs.

Losing Human: A man has a dream, a vision to see the world through eternal eyes. Dr. Heisler, roboticist, funds Project Human to advance the human race. After funding is diminished, he takes drastic measures and uploads a human awareness into a mobile robotic construct.

Raising Dead: An ancient necromancer seeks but one dream, the power of perfection, the power of immortality. What he finds leaves him speechless. Is he but chasing the wind?

Expedition: King Eidon of Ilteriel learns of a new island, far to the south. He sends an expedition in search of new resources, allies, and power. Jorunhaal, Ilteriel’s greatest warrior, is to lead the expedition. Upon setting foot on the island, one disaster after another occurs. The men battle small were-wolves, fall prey to a foul sickness in the air, and uncover demons….

Each of these short stories are also free. They have been free since I released them, and they have received numerous downloads, but the original blurbs were very different. The original blurbs, in fact, must have been what hindered downloads because the rate of downloads more than tripled after I changed the blurbs to what they are now. I can also tell you that these covers are not the original covers, but I didn’t see much change in reception from the new covers alone; I also had to update the blurbs.

I can tell you for fact, beyond doubt, that blurbs matter, probably more than anything else, with the exception of the story itself, of course.

In the end, the point to consider is that when people come across your work, they start to become acquainted with your brand; your titles, covers, and blurbs, and subsequently, your voice. If everything generates a download, and the reader enjoys the story, the reader is more likely to try another title, and when the reader is satisfied by the quality of most of the titles, the reader is more than willing to purchase your novels, which carry the same brand.

Now, here it is: you are not selling your book. I am not selling my book. Readers, fans, are selling our books. Fans, who are trolling sites for a new read, find something they like, and when they like something, they tell everyone. Why? Because when people find something they enjoy, it’s only natural to want to share that joy with friends and family. People want to belong, and they love to share and discuss similar topics, so fans of fantasy, who like your fantasy stories, will share those fantasy stories with friends and family, and bango; your fans sell your books, which are easily recognizable due to your brand’s consistency. This is the concept on which publishers count; they want fans to sell books. Otherwise, they would be releasing book trailers and commercials to television on a regular basis, but they aren’t, are they?

At this point, I truly wish I was able to tell you exactly how to title your story, and which cover is best for you, and what the perfect blurb should say, but that’s impossible. All of you are going to write different stories. All of you are going to have a different target audience. All of you are going to enjoy different methods, but hey, you haven’t written that debut novel yet, right? So, now is the time to experiment with titles, cover artists, and blurbs, now, while you’re writing and giving away free short stories, or perhaps even before you publish your short stories. Right now, while you’re building your brand, your fan base, and improving the quality of your product, you are selling yourself.

One thing you can do, which has been proven to lead to success is hire different cover artists to make different covers for a single title. Then, you can ask your fellow readers and writers to choose which cover they like. You can present numerous titles, varying blurbs, and ask readers and writers which they prefer for that one story.

Learn now, right now. Don’t get stuck on the idea of writing the perfect novel from start to finish without knowing, understanding, the basics, and what sells. Of course, in the end, since you are only writing short stories, you can always change the titles, covers, and blurbs even after they are published.

I changed the covers on all three of the titles I mentioned above. I changed the blurbs, too. I kept the titles for those particular stories, but I did change the title of another book.

A while back, I was published by a small press; I won’t go in to details at this point. I will say that the title I had chosen was rather poor in hindsight. It was an interesting title, but I hadn’t realized how much other stuff out there was called: Shadowman. After a return of rights, I employed my cover artist—so I changed the cover—changed the blurb, and even changed the title to: Otherside, which is much more fitting.

Now, these are things you can’t really do if you are picked up by a mainstream publisher, but then there’s no need to worry either. They throw all kinds of money into marketing—their brand into which you are signing—and they will help you along the way, but until you’re published by a major publisher, or if you decide against that route, you do have complete control over your content, however, if you release your debut novel today, and a year later you realize things aren’t working out for you, and you change everything, and you end up doing this for everything after you’ve already tried to establish your credibility as a writer, that credibility will vanish, and no one will take you seriously; you’ll be the writer who is always changing everything after publication, and that tells people that you don’t know what you’re doing. You won’t build a loyal fan base by consistently struggling to find your brand after you’ve already released books.

Learn what to do now. Learn what works and what doesn’t now, before you write your first novel. Learn while writing is just a hobby. Don’t wait to learn after trying to become a professional writer. Learn now before you start charging consumers for an actual product. Short stories are so good for this kind of practice, and if you really try to involve readers in the process, I promise; you will build a solid fan base.

In the end, when you do find your brand, the next key concept is the quality of your writing. If you’re just starting out, or if you’ve been writing for a while and other writers give you bangin’ reviews, but for some reason readers always give you bad reviews, it may because you need to hire an editor, or a better editor, and we’ll discuss editing more as we go along, but for now, you can check out my editing services.

Thanks for reading. As always, please share your thoughts.

So you want to be a writer part 3

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Last time, we touched on short stories, and no, I will never stop harping over how important it is to write short stories, especially at the onset of your journey to living as a successful writer. This time, however, I’m going to talk about fanfiction.

Fanfiction is very important. Fanfiction is a must for a writer. As a matter of fact, fanfiction is practically the only way a screen writer can become a working screen writer. Fanfiction is a story based on an existing world, and every writer needs to write fanfiction for a multitude of reasons, but let’s back up.

There was a time, about 20 or 30 years ago, when writers just like you were struggling to become successful, and honestly, not too much has changed. Even back then, and probably even as far back as 50 or 60 years ago, vanity presses existed, so self publishing is not the new fad the mainstream publishers are pretending it is, what has changed is the popularity and success of self publishing, but we’ll talk more about that later.

What I want to talk about is the process through which your predecessors became successful. There was a time when readers read these weird things called magazines (ma-guh-zeens), and magazines had pictures, and articles, and interviews, and ads, and short stories. Now, we see all this same stuff on Quora, Reddit, FaceBook, and other social media outlets, right? We see this stuff on websites, too. If you Google “fanfiction” all kinds of stuff will come up, right? If you Google “free short stories” all kinds of stuff will come up, right?

Well, 20 and 30 years ago, people subscribed to magazines for the same content. People don’t really subscribe to magazines anymore, but you still want to write, and you still want readers to read your stuff, right? That means you need to adapt to a changing environment, but the good news is that this environment has evolved to a stable level; enough writers have figured out how to game the system.

Last time, we talked about short stories, and they are perhaps the most important aspect of becoming a successful writer. Back in the day, writers submitted short stories to writing magazines, and they were paid pennies per word, and sometimes, they weren’t paid at all, but if the story was good enough (well edited and free of errors) it was printed in the magazine, and if readers enjoyed the story, the writer had a chance to become known, and if the writer became known and liked, the writer had a chance to submit a novel to a publisher and actually be taken seriously.

Yes, even 20 or 30 years ago, it was insanely difficult to become a published, mainstream writer. You have to go back about 100 years to reach a time when writing was easy. 100 years ago, all you had to do was be able to write a book from start to finish. Then, if you found an actual publisher, they used their editor to make sure the book was its best (hire an editor!) and the book was released to the public. 100 years ago, when half the American population didn’t know how to read, writing an entire book from start to finish was a major accomplishment, and anyone who had the time and gumption, yeah, gumption, to do so was taken seriously.

Today, practically everyone can read and write, and writing is mandatory, so writing a book from start to finish is no longer considered a big deal; everyone can do it, and actually, lots of people do do it. (Do do…but there’s no time for that now!)

Let’s get back to the present. If people aren’t really reading magazines anymore, where or what are they reading? Where were you reading before you started writing? FaceBook? Google+? LinkedIn? Maybe, you were trolling Barnes and Noble online for free material. Maybe, you were trolling Amazon for free material. Maybe, you were trolling FanFiction for free material. Maybe, you were trolling the web and stumbled onto a writer’s blog where they posted free material, so that’s where you have to post your work, and you need to post it for free, at least for now.

This is where fanfiction starts to become your key component. First and foremost, you have a favorite genre. You know what genre you enjoy, and you know what you want to write. You also know which shows, movies, books, video games, and comic books you enjoy. You want to be a successful writer, so you’re probably a nerd or a dork, and that’s okay; in fact, that’s great. Use it!

Go to where the nerds and dorks are, and give the nerds and dorks what they want. The nerds and dorks are at Wattpad, and Quotev, and especially FanFiction. Since you’re not yet trying to earn money from your novel, this also a great time to put into practice everything you learned from writing short stories.

Now, you’re going to learn the best way to structure an entire novel. You’re going to learn how to structure chapters, build suspense, slow or quicken the story’s pacing, and other integral aspects of writing. What better way than to practice with something you already know?

For one, it takes a little of the pressure off because you at least have an entire back story and cast. The problem then becomes staying true to the franchise. If you’re writing Superman fanfiction, and you make Clark Kent a popular, outgoing, ladies man, people will be turned off by your presentation. If you’re writing a Dragon Ball Z fanfiction, and you make Goku a coward, people will be very disappointed, so there is a different struggle, but if you know your subject matter inside and out, it shouldn’t be that difficult to stay true to the franchise. Then, you can focus on the technical aspects of novel writing.

At this point, you should be presenting your story as you write it (after reading what you wrote once or twice) on Wattpad, Quotev, and your blog, and sending out updates through social media.

Now, I’m gonna’ go on a bit of a detour here. Stay with me.

One of the best sites a writer can use is Goodreads. Goodreads has a blog. Readers participate in discussions. Readers and writers can join groups. Honestly, the same thing can be said for Google+ and LinkedIn, so take what I say about Goodreads, and apply it to Google+ and LinkedIn as well.

Now’s the perfect time to join groups, groups of readers, and groups of writers, and talk to the readers about what they like, and then invite them to look at your blog. Then, talk to writers about what they like, and invite them, too. Be courteous. Be respectful. Engage people as a person, not a salesman.

Post your fanfiction to Goodreads, Google+, and LinkedIn, and your personal blog, of course, and invite the people of each site to view the corresponding blog, which will also have a link back to your personal blog.

Listen to the feedback as you go along. Thank people for their time. DO NOT ENGAGE NEGATIVE PEOPLE.

Right now, If you’ve practiced writing short stories and are in the middle of writing your fanfiction, all you want to do is release something like a chapter per week to each of your blogs. It gives you something to blog about. It gives people something to read without demanding a commitment. It gives you the feeling of being a writer.

The reason you want to delay publishing your fanfiction to FanFiction is simple and important. FanFiction has some serious readers, and they expect, demand, a level of quality you may not yet be able to provide. They want their books free of errors, true to the franchise, and well structured. They want your fanfiction to be an actual book that sounds as though it was written by an actual writer, not someone who is trying to become a writer, so, for now, stick to the other sites, and get all the feedback you can get.

After your fanfiction has been written to completion, it’s time to go back and read your old short stories. You’ll have grown leaps and bounds as a writer and an editor by the time you finish your fanfiction novel. You’ll even pick up on nuances you weren’t able to grasp when you first began writing, so touch up your short stories and re-release them; it should be pretty easy to do so.

At this point, you also have something new to blog about, your journey as a writer, and you can invite people to read your updated stories. You can start getting professional covers for your short stories and your fanfiction.

It’s just as important to be a real person throughout this journey. Don’t even think about going around, telling everyone that your stuff is better than what’s out there, not yet, because right now, you want people to like you. If people like you, they will be more receptive to your posts, discussions, comments, and invitations.

Now is also a pretty good time to hire a competent editor who can teach you how to better write for an audience.

I have a style of writing that I enjoy employing, but it is not necessarily what readers enjoy reading, and it’s my job as a writer, who is charging for a product, to find a balance between what I enjoy and what my audience enjoys, hence the editing.

Regardless of what you think you know at this point, I cannot stress it enough that the best and most successful writers have the best editors. Editors are paramount. They read your work differently than you do, but you also have to be careful because until you’re published by a mainstream publisher, you’re going to have to hire your own editor. Of course, a lot of the mainstream editors are terrible anyway, I’ve written about that as well, but that’s not really the point because if you’re published by a mainstream publisher, you don’t have to spend your money, and you don’t have a say on what the book is like at the publication stage, see what I mean?

If you’re spending your money to hire an editor, you want someone who understands both the writing process and the reading process. If your publisher has an editor, which they force onto you then you have no say, no control, but their job is to sell books, and at the very least, a mainstream publisher will try to do that. This can’t be said about some of the smaller presses or hybrid presses unfortunately, but we’ll discuss different methods of publishing later on.

At any rate, once your fanfiction is polished to perfection, publish it to FanFiction. There are people—nerds, dorks, readers—trolling the site, looking specifically for stories about franchises they love; Supernatural, Twilight, The Hulk, Game of Thrones, Skyrim, and more. These readers are looking for something fresh, and new, and written by a competent fan, someone who enjoys the franchise as much as they do, and you want to be the person who supplies that fanfiction.

Why? Because if you do a good job, these dorks and nerds will become your loyal fans. These are the people who will buy your original novel. These are the people who will post a link to your work on their social media pages. These are the people who will generate buzz for your book. These are also the people who will tell you what they like and don’t like about your writing, so you will also learn what to do to please them, and you want to please them. Nerds and dorks are the foundation upon which all great writing is based. I should know; I’m one of them.

I have to add right here that I didn’t understand any of this when I started writing. I skipped so many integral steps that I really hindered my career. My only saving grace was that I had some really neat story ideas, but if I had followed the advice I’m giving now, I also would have applied these same principles to writing my original novel, and then, instead of zero sales on my quarterly reports for years, I might have actually made some money off my first books (even though they were terribly written).

Back to business now—treat your fanfiction novel as if it were your original novel. Get a professional cover made for it. Publish it to Smashwords. Be careful with copyrights, and be sure to let everyone know that the book is fanfiction and cannot be sold for a profit; for all intents and purposes, this book is your original novel, and you must use it to make a name for yourself, which also means it must be free of errors, well written, and engaging.

You may now be wondering what any of this has to do with magazines and the writers who started becoming successful 20 or 30 years ago. Well, here’s the deal. Since those magazines to which they submitted their stories don’t exist anymore, and whatever prints or digital prints there are are owned by those writers now, the mainstream publishers have purposefully built a barricade to keep out new writers.

I know, it sounds crazy, but I’m dead freaking serious. They have this special good ole’ boy club, and they have it because they are terrified. The mainstream writers have all run into a major disconnect with the fans, but this happens to every facet of the entertainment industry every decade or so.

Doesn’t music change drastically every ten years? Don’t movies and television shows change drastically every ten years? Do you know why? Because every ten to twenty years there’s a new generation of people; there’s a new culture with a new language, and a new set of goals, and the major companies can hardly keep up. The book publishers are the worst at keeping up, and that’s why they’re terrified of self publishers, but, and this is a big BUT! when they find a self published individual who is doing well, they try to swoop in and sign the writer.

This is exactly what happened to Christopher Paolini. This is kind of what happened to E. L. James.

You see, it used to be that in order to garner the attention of a literary agent, or even a publisher, one had to get published by those magazines. Now, since those magazines don’t exist, or are shutting writers out, an up and coming writer has to find a new way to break in to the world of reading, but hey, that’s exactly what I’ve been teaching you with these posts.

Right here, I want to add that it pisses me off the way The Huffington Post and other journals smear self published writing. If it’s so bad, why do the publishers and agents keep their eyes open for successful self published writers? Because self publishing is actually a great way to connect with new readers, and when a great self published writer is drawing attention, the major companies swoop in to steal, sorry, augment their success.

Well, at any rate, you want to be a writer. It’s why you’re reading this. Start by thinking about your idea. Join social media groups. Start taking part in group discussions with readers. Start reading what other up and coming writers are writing. Start your blogs now. Invite readers and writers to talk about what they like, and all the while, you can start writing your short stories.

Then, you’ll already have a network willing to look at your short stories, a network of writers and readers, which is important. Then, when the time is right, you can publish your short stories for free, and they’ll sit there, bringing you more and more fans. Next, write your fanfiction. Develop your voice, and really create a fan base. I can’t stress it enough, building a fan base before you release your debut novel is paramount, and using social media to send people to your site to buy your book doesn’t work—another topic for discussion later on.

Yes…this is going to take a great deal of effort on your part. Yes…this is going to take a long time. I know you want to write your novel today. Hell, you may have already written it and started shopping for literary agents or publishers, but without the world’s biggest rabbit’s foot, literary agents and publishers won’t take you seriously.

I’m not saying it’s impossible. In fact, it happens all the time; a first time writer writes a novel, and it gets picked up, but will that happen for you? What if it doesn’t? Shouldn’t you prepare for that possibility? Don’t you want to start off on the right foot with as many opportunities as possible?

What I’m trying to help you accomplish is the building of a solid foundation. If you follow the advice presented in these three posts, you can garner some serious attention for yourself, and then, if you want to go the mainstream route, you’ll have a better chance of being picked up by a literary agent or publisher because they want you to be marketable, they want you to bring them your fans, not the other way around. If you want to go the self publishing route, and there are numerous reasons to do so, you’ll already be setting yourself up for success in that field, too.

Now, don’t think this is the last post on how to become a successful writer. We’re only just beginning. Thanks for reading, and I implore you, if you have any kind of input; if you want to talk about your experience, your pitfalls, your successes, please share. I can’t help everyone by myself. Being an indie or self published writer doesn’t mean working alone; that’s a huge misconception. All it means is that I don’t have the backing of a major corporation, so let’s work together.

Readers, talk about what you like and don’t like. Writers, talk about your struggles and successes.

Don’t forget to check out my Editing Services. Thanks again.

Stories by Dennis

Works by Aaron Dennis

Tag Archives: fan

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So you want to be a writer part 4