I met an acquaintance for lunch. He works for a book review company, and we were speaking about writers. He went on to say that independent writers are just terrible.

I asked him why he held that opinion, and he enumerated his reasons; the story is sloppy, the plot meanders, the pacing has issues, the characters and dialogue feel contrived, and overall, they just don’t seem to understand how to write.

Playing devil’s advocate, I asked him what made mainstream writing superior, and he replied that mainstream writing doesn’t suffer from the same pitfalls.

I then asked if that meant that every book he reviewed by a mainstream writer was perfect.

He said no. There were several books by mainstream writers that he read that were quite bad.

I asked if they suffered from any of the same downfalls he had enumerated regarding independent writers, and he admitted that that was the case.

I pointed out that mainstream writers have editors, and before I finished, he interrupted, saying that that was a problem for independent writers. They don’t use editors. They just write a story and think it’s ready for publication.

I went on to finish my thought; mainstream editors must not be that great if mainstream books suffer from the same pitfalls as independent writers. He frowned and didn’t know what to say.

I then pointed out that independent writers do in fact hire editors to clean up their manuscripts, but they don’t know that the editors they’ve hired are crackpots. How can they know? Who is there to tell them?

He nodded, but added that there are plenty of competent editors out there who not only work for publishers, they also do freelance work.

Yes. I agreed. I told him the real problem isn’t independent writing, or writers. The real problem is the independent publishing system. It’s too easy, too accessible.

I can sit down and pound out one page of crap in 2 minutes. I can have it published to the whole world, even major book distributors, in 5 minutes.

He said that was indeed the problem. Someone needs to sit down with these independent writers and explain to them what they should do after they write a story and before they publish it, but that all that information was available.

Indeed it is, but no one is forcing these writers to access that information.

In the world of major publishing, it’s very difficult to have a story published. There are numerous checkpoints along the way.

Let’s assume a new writer has just completed their manuscript, and they want to achieve major publication. The first step is to query an agent. If the agent likes the query, they’ll want to see the manuscript. If they like the manuscript, they then want to know how large the writer’s fan base is. Which awards have they won? What other publications do they have? Is their story marketable to a wide enough audience for the publisher to make a profit?

Then, if everything looks good, the agent goes off to query publishers. When a publisher finds an interesting manuscript, they provide the writer a contract. The publisher then has its own checkpoints.

They design a cover. They pick the title. Their marketing department designs the blurb and marketing strategy. Editors clean up the manuscript for a broader audience. Every effort is made to provide that book with the highest possible chance for success.

Who is doing any of this for independent writers? Who teaches them how to write a proper query? Who is teaching them which agent is best? How do they win awards or build a fan base if they’ve never published before?

Who is teaching them how to find an editor? Who is teaching them which is editor is best? Who is teaching them how to design a cover, pick a title, or write a proper blurb? Who is paying for services rendered? Who is then selling their book?

I pointed out to my acquaintance that there’s nothing wrong with independent writers or their writing. They’re just working blindly, alone through an enigmatic system that isn’t designed to help them succeed. It’s only designed to allow them accessibility.

He agreed.

I added that the mainstream publishers have made it even more difficult for great writers to succeed, and that the ones who are succeeding aren’t doing so because of their superior writing; they’re succeeding because they have a better understanding of the publishing system.

There are also hundreds of independent writers who have done so well on their own that major publishing houses approach them in order to sell them a contract. He agreed again.

The truth is that there are innumerable, amazing writers out there. They are so creative and imaginative, and they have these phenomenal tales to tell, but they are just clueless when it comes to presenting those stories, and they are clueless on how to distribute those stories. They are also very, very impulsive; they get their great idea, they think they can pound it out in a month during NaNoWriMo, and then run off and publish it for the world to see.

No. No. No.

All of these writers need to slow down, like, way, way down.

These writers then think they need to join these contrived writer groups who promise to make their stories available to hundreds of thousands of readers.

Now, I’m not talking about peer editing groups, or groups of writers who work together to share their knowledge. I’m talking about those groups, which act like distributors; the groups that accept books. That’s really what they’re doing; they’re signing up new books, not new writers, and they promise to sell those books to consumers, but they don’t actually do that. They just try to engage those writers in joining blog tours, giveaways, and review exchanges, but none of those things are effective because there are no consumers there. No one is going to those groups looking for a new book to buy.

What a writer needs to do is slow down.

Write that story. Get it all down. Fill it with absolutely everything. Then, step back. Stay away from that story. Forget all about it. After months, go back and read it as a reader.

The writer will then notice redundancies, plot holes, pacing issues, and an overall sense of confusion because the story is no longer fresh in their mind. That’s the time for the rewrite.

Some chapters will be too long and boring. Some will be too short and feel rushed. The contrived dialogue must be rewritten to sound like organic conversation. Some passages will have to be restructured and organized. There can be found better and more clear and concise ways to provide information. All the extra fluff–the stuff that doesn’t add anything to the story–will have to be cut.

Once the rewrite is complete, that writer will then need to make that story available to a very small, niche audience. To do this, one simply asks for beta-readers. Beta-readers come in all shapes and sizes, though, and some of them will skim  over a 100,000 word book in a day or two, and their feedback cannot be productive.

Did you read Harry Potter in a day? Did you read it only once? You have to read a book slowly, numerous times to get all there is to get from it.

The good beta-readers will take their time to figure out what they like about a story. They take their time to figure what they didn’t like. They will explain why it was good or bad, and what they would like to see change.

It’s that writer’s duty to take all that constructive criticism and apply it if they believe it will enhance their book. However, enhancing that book doesn’t mean making it better in the eyes of the writer. It means making it a better experience for the reader, and that’s another problem.

No one is teaching this simple concept: Write for you. Publish for your audience.

The version of Harry Potter that you read and loved is not the version that Rowling wrote. It’s the version the editors cleaned. It’s the version the publisher approved.

Now, during the time it takes to secure beta-readers and receive feedback, the writer should be experimenting with different covers, titles, and blurbs. They should also be shopping for editors.

After the second rewrite is accomplished with the help received from beta-readers, the writer needs to hire an editor. A real editor will spend at least a few weeks carefully reading the book. Their job is to take that sequential account of events and transform it into a story that readers will enjoy experiencing.

While the editor is doing this, and hopefully communicating their thoughts with that writer, the writer should be talking about their story with an audience. Otherwise, who will be buying the book once it’s published?

Eventually, the writer will receive feedback from their editor. A good editor’s advice should be taken to heart, and their changes should be made, not for the writer’s sake, but for the readers’. Once those changes are employed, the writer needs again to step back, and forget all about their story. After a few months, they need to go back and read it again as a reader, but they also need to consider what kind of publishing is best for them.

If they want major publication, they need to consider all those concepts provided earlier; finding the right agent, proper querying, and perhaps even hiring a review agency, which reviews arcs, so they can prove their story will be appealing to a large public.

Most of these services will be expensive, and a lot of people don’t want to spend money, but an independent writer can’t even hope to compete against major publishing all on their own. The big houses have endless resources. Being an independent writer doesn’t mean doing everything alone; it just means being responsible for everything.

My acquaintance and I discussed all these concepts at length. We both agreed that if such a methodology was employed by all writers, it would no longer matter if a book was published by a major house or self published. Of course, the number of sales can vary greatly since the big houses include marketing and advertising departments. In the case of independently published writers, they will then need to spend more money to purchase book release services, but here’s the thing; major publication forces a writer to spend a ton of money anyway, more than you might imagine.

Let’s assume this writer does go the mainstream route. The contract is signed. The book is perfected and released. The big house offers a $2,000 advance. That’s an advance, a promise that the book will recoup that $2,000 within the first six months to a year of publication. If it doesn’t, that writer might lose their contract and their edited version of the book, title, cover, and blurb because the company owns all those rights.

Now, if the book is successful, at least $2,000 must be earned by the publisher before any royalties are paid to the writer. In order increase the chances of this occurring, the publisher will instruct the writer to purchase 5,000 copies of their own book. This automatically places that book on The New York Times Best Seller list, so everyone can say, “Hey, it’s a best seller, so you should buy it, too!”

5,000 copies of a book at cost is still very expensive, probably about $25,000. Then, that writer, who is under contract to do all this is, is instructed to parade around the country and sell their book in person, on their own dime. The company books the events, but the writer has to cover their own expenses, so a year of touring adds another $25,000 to that writer’s expenses.

Suddenly, that $2,000 advance doesn’t seem so great, and this is precisely why most writers have day jobs. Of course, if they survive their first year, they ‘re in a great spot; they can easily secure publication of any book they write after that first one, but it still won’t guarantee that the royalties will outweigh the cost of touring the second book.

It takes quite a few books and many, nerve-wracking years to achieve financial independence. That’s why you get writers like Ursula K. Leguin, who have been published by major houses for years, who go out and set up GoFundMe accounts, asking consumers to cover all these costs.

In the end, it doesn’t matter if a writer is independent or mainstream. There are millions of mainstream writers you’ve never heard of, who have day jobs. It is very difficult to become a wage-earning writer, and there should be no rush in trying to achieve that.

Another offer made by mainstream houses is a chance to option movie rights. The best selling writers’ books are always movies. More people read Harry Potter after the movie came out. What writer doesn’t want their book turned into a movie?

Movie options can be obtained by independent writers as well. It isn’t easy. It might cost a pretty penny, and a writer might have to hire a lawyer in order make certain they aren’t being cheated out of royalties from products like action figures, video games, or apparel.

This enigmatic process bypasses millions of writers. That’s why I’ve used my own experiences to outline a strategy that will lead every writer to success.

I don’t promise millions of dollars in revenue, but I do guarantee that any writer who takes their time and studies my strategy can make a profit from their writing. For just 99 cents, I offer you the following:

How to Become a Successful Writer Secrets the Mainstream Publishers Don’t Want You to Know by Aaron Dennis

This manual brings to your fingertips all the practical knowledge required to build your long term writing career. Any writer of any level will benefit from the material within this comprehensive guide. From the neophyte to the professional, anyone who reads this book will learn everything from formulating an idea for a story, to practicing the art of the short story, to writing proper fanfiction, and writing an original novel.

This book not only teaches how to write, but also how to market, edit, publish, and all with exercises and even free resources. From start to finish, the ideas presented are done so in an easy to understand and entertaining fashion. By the end of this manual, you will not only know how to write, edit, publish, and market your book, but you’ll know what kind of publishing is right for you.

Why don’t publishing companies want you to know these secrets? Publishers run an exclusive good ole’ boy club, and in doing so, they choose who they help to succeed, and who they help to fail, but when you learn these secrets, you’ll know that no writer needs a publisher in today’s internet age. Bypassing a publishing company not only allows you to maintain control and earn the bulk of your income, but it relegates the old, dinosaur, publishing companies to obscurity.

Buy How to Become a Successful Writer from Barnes and Noble

For just 99 cents, you will learn at least one thing that will help you to earn more money from your writing. You know 99 cents is worth making just a few more sales every month, but if you’re still not convinced, that’s okay. I provide everyone with numerous free resources. Just check out my Editing Services and Free Resources tab. You can enjoy numerous articles regarding all aspect of writing and publishing.

Thanks for reading this post. I wish you success throughout your writing journey.